After Four Decades, Legal Service Plan Provider Rebrands Marketing and Corporate Identity
The rebranding initiative is a component in the overall integration plan for long-term growth of the company, which began immediately after the MidOcean acquisition.
CEO Rip Mason has commented on the strong operational and administrative systems within the company, as well as the scalable operating system and legal network which offer strong opportunity for future growth. With this infrastructure in place, CEO Mason and his team are focusing on an ambitious plan of action that includes: increased focus on business retention; standardization of training and expanding; and developing new market segments, such as small business services and the Hispanic market.
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